Do In-Cab Alerts Change Driver Behavior? New Insights Are Here!

Hear how Texas and Indiana DOT leaders are applying safety alerts in real-world programs.

Date: November 3, 1:00pm ET

Transportation agencies have been using in-cab technology to improve safety, but one question has lingered: Do these alerts really make a difference?

Now there’s data to answer it.

This fireside chat webinar will bring together Fleetworthy & MacAdam Consulting transportation technology experts, and state DOT leaders from Texas and Indiana to examine new research findings alongside real-world insights and experiences. They’ll discuss:

  • What the new research shows: how drivers respond to in-cab alerts, including measurable changes in speed and effects on secondary crashes.
  • How two states did it: how Texas and Indiana approached statewide deployment, what they’d do again, and the results they’ve seen.
  • What it means for your budget: the safety and cost benefits state DOTs have reported.
  • What the data means for safety programs: practical considerations for applying research findings to roadway safety initiatives.

Whether your agency is evaluating in-cab alerts, expanding an existing program, or looking for evidence to inform future safety initiatives, this conversation will provide research, state-level perspectives, and practical takeaways to support the discussion.

Bring your questions – we’ll leave time for a live Q&A.

Presenters

Brenda Colombus

Fleetworthy Product Manager, Agency Solutions

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Brenda Colombus

Fleetworthy Product Manager, Agency Solutions

Brenda is a Senior Product Manager at Fleetworthy, where she leads the development of Smart Roadways in-cab safety alerts and Fleetworthy’s truck parking solutions. She specializes in guiding cross-functional teams through complex, large-scale technical initiatives. With a background spanning Transportation, Oil & Gas, and Government, Brenda has delivered both SaaS and hardware-enabled SaaS solutions that operate at the intersection of infrastructure, data, and real-world operations. Her work focuses on translating complex technical capabilities into scalable, safety-driven outcomes. Brenda brings a systems-level perspective to transportation innovation, grounded in the belief that connected vehicles generate unprecedented volumes of data – and that the ability to effectively collect, aggregate, and operationalize that data is critical to solving modern transportation challenges.

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John MacAdam

PE & Independent Transportation & Technology Consultant, MacAdam Consulting

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John MacAdam

PE & Independent Transportation & Technology Consultant, MacAdam Consulting

John MacAdam, PE is an independent transportation & technology consultant with 21 years of experience. He spent 16 years at Ohio DOT, including five years leading the Office of TSMO. Today, through MacAdam Consulting, John leads innovative transportation research projects & loves helping the transportation industry adopt new technologies.

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Alberto Aldape

Technical Project Manager II, Texas Department of Transportation

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Alberto Aldape

Technical Project Manager II, Texas Department of Transportation

Alberto Aldape is a Technical Project Manager II with the Texas Department of Transportation (TxDOT), supporting statewide transportation technology initiatives focused on Intelligent Transportation Systems (ITS), traffic signal operations, and emerging technologies. His work includes system integration, video modernization, connected vehicle technologies, and support for Traffic Management Center and traffic signal operations. Alberto collaborates with TxDOT districts, consultants, and industry partners to advance transportation solutions that improve mobility, safety, and operational efficiency across Texas.

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Nathan Sturdevant

PE & Director of Emerging Mobility Division, Indiana Department of Transportation

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Nathan Sturdevant

PE & Director of Emerging Mobility Division, Indiana Department of Transportation

Nathan Sturdevant is the Director of the Emerging Mobility Division for the Indiana Department of Transportation with 15 years of operations experience within the Agency. Nathan leads INDOT’s Emerging Mobility division which includes the CAV, ZEV, and Emerging and Transformational Technology programs. Additionally, Nathan serves on the Technical Advisory Board for the Center for Connected and Automated Transportation and the Board of the ITS Midwest chapter. He holds a degree in Civil Engineering from Purdue University and is a licensed professional engineer.

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Moderator

Terri Johnson

PE & Director of Public Sector Services, INRIX

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Terri Johnson

PE & Director of Public Sector Services, INRIX

Terri Johnson, PE, serves as Director of Public Sector Services at INRIX and is a recognized leader in Intelligent Transportation Systems (ITS) and traffic management, bringing over three decades of experience. She is dedicated to advancing the use of data and analytics to enhance safety, reduce congestion, and improve roadway network performance. Terri earned her Bachelor of Science in Civil Engineering from the University of Wisconsin and is based in Dallas.

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